Up Movement: The Cool Fun Socks Helping People Walk Again

Updated: Sep 25, 2020

Looking for some fun novelty socks? Love supporting Australian artists? Up Movement has you covered with their New Project OZ Collection of cool funky socks, where the designs are all Local Aussie Artists and 100% of profits help to build prosthetic limbs in developing and war-torn countries.

(Photography: Up Movement)

Surely by now, you've jumped on the fun socks movement that swept across Australia, becoming popular in recent years, this movement has turned bare ankles of the public into works of art, showcasing the quirky individual styles of Australians. But the greatest contender in the funky sock game at the moment is Up Movement.

Not only have they started making affordable and stylish masks (with face masks now mandatory in Victoria), but their new launch of colourful, unique and fun patterned socks are designed by Australian Artists and manufactured by small businesses right here in Australia. The Project Oz release is full of amazing sock designs, inspired by Bob Marley, Cute Flamingos, Funfetti and the "Shaka" hand gesture.

This release is special for not only supporting Australian artists who earn an upfront design payment and a commission of each pair of socks sold, but 100% of the profits of every sock sold also supports Up Movement to help build prosthetic limbs for amputees in developing countries through their charity partner A Leg To Stand On.

Founder Tom was on a university placement in Cambodia, finishing off his Masters in Prosthetics and Orthotics, when he saw first hand the intense need for further resources and prosthetic care in rehabilitation centres.

"I was really stunned," he tells The Social Catalog. "There were not enough trained professionals at the facility to care for these people, and their clinicians were not paid nearly enough to support their own families."

Being an amputee in a developing country is extremely difficult and a far too widespread issue, globally there are 35 million amputees who lose a limb for various reasons (disease, road accidents, war, acts of terror, famine) and for many developing and war-torn countries there just aren't enough resources to help build prosthetic limbs and bring orthopaedic care to the people who need it most.

Unfortunately right now "for many cultures, physical abnormalities are shunned upon and the struggle is amplified when sustaining one's family..Amputees can end up in below-poverty line work that is dangerous and risky (ie garbage sorting, begging and sex work)" Tom returned to Australia after his placement and founded Up Movement.

"This Is Why We Exist - to be able to support NGO's on the ground in target countries to provide free orthopaedic care to those most in need."

- Tom, Founder of Up Movement

So why socks? "We wanted to sell something relevant to lower limbs.. Now people can wear fun socks, and know that their purchase has helped someone else walk again for the first time."

Up Movement currently has free shipping on all orders over $49, try their 3-Layer Freedom Mask for just $8.99, or grab an assorted 4-pack of Project Oz Socks currently on sale for $69.99.


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