Updated: Sep 25, 2020
If there's one positive thing COVID has given us it is time to reflect, readjust our values and figure out our priorities in life. For TWOOBS founders Jess and Stef Dadon COVID reinvigorated some long-held values around the sustainability and ethics in their brand. We caught up with Jess and Stef to hear about their cancelling of a 23 piece Summer collection to develop a relaunch into more sustainable supply chain they'll now be releasing an 8 piece limited collection made with recycled materials, with big plans to move to carbon-neutral in the future.
"When COVID hit we both just we weren’t making a lot of sales we had the opportunity to stop and think about what do we really want out of this business?" Jess tells The Social Catalog. "We were both doing a lot of yoga and meditation and looking inwards and we were like we can’t keep selling shoes the way we have been the need to be sustainable in order for us to feel good about what we're doing so rather than like a 5-year plan we’re like nup we need an immediate plan." This led TWOOBS to look at their up-coming 23 piece collection in a completely new light, and ultimately decide to cancel it.
"The moment Stef and I had a moment to breathe it did not feel right for us and it wasn’t something that just popped up it had been resonating for a while you know how are we going to align our values with our business. This is and always have been very values-based but the more we learn about the environment the more we just didn’t feel right about it" Jess explains.
Jess and Stef founded TWOOBS with values like animal welfare, environment, female empowerment and inclusivity at the core of their brand. Since it's inception TWOOBS is completely PETA-Approved and made from 100% vegan materials but Jess and Stef wanted to move to even more sustainable practises in this launch and in the future. "We’ve been really surprised that the other sustainable footwear labels that are on the market most of them seem to still use animal products and for us when you’re really leading a business which values animals, animals and the environment just sit hand in hand for us."
"We don't want to harm the environment and we don't want to harm animals and obviously we don't want to harm animal homes which are the environment so it's just this cycle that makes total sense."
- Jess Dadon, Co-Founder TWOOBS